Easily adjusted and simple to use, the 100% organic cotton Little Seeds swaddling blankets create a familiar womb-like feeling for your newborn.

These self-fastening swaddles are easier to use than traditional swaddles and will create a safe and comforting feel for your baby, sending them into a snuggly and secure sleep.

Keep all shapes and sizes of bottle- and breast-feeding gear, sippy cups, nipples, soothers, pump parts and more together with this clever baby bottle dryer rack. The space-saving drying rack has a removable, reversible drip tray can be set to either catch water or drain into sink.

Tummy time is an important daily activity that helps your little one develop strong neck, arm, core and leg muscles and develops co-ordination so they’ll be prepped, ready for crawling and walking in no time.

This soft and cuddly Nuby Activity Pillow designed for tummy time practicing is so much fun. Pop your baby on their tummy and let them use it as a soft support to roll about on or as a play station to stimulate their senses. The little penguin with mirror and polar bear teddies will no doubt become your baby’s favourite pals too.

Enjoy peace of mind with nine baby care items to ensure you have the essentials in the early weeks and months. This Tommee Tippee healthcare set includes a digital thermometer, a nasal aspirator, baby nail scissors, baby nail clippers, emery boards, a baby toothbrush, and a baby hairbrush and comb set.

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Child’s Farm is created for the most delicate skin, and this baby bundle set is the perfect 3-step baby bedtime routine. Start with baby bedtime bubbles at bath time, then a fragrance-free baby wash, and finish with the super soft baby moisturiser.

Suitable for sensitive and eczema-prone skin, from newborn onwards.

Capture your baby’s first year in weeks, months and memorable moments with Milestone Original Baby Cards. Add a card and the date to your baby’s pictures to never forget your little one’s memorable moments.

Thirty different cards are provided in the lovely gift box to ensure as many moments as possible are covered so you can record all special moments such as, a first smile, rolling over, sitting up, and more.

When it comes time to start weaning your baby, preparing for the inevitable mess is important! These Munchkin Stay-Put Bowls feature a strong suction base, which really helps when your little one decides to start launching everything into the air…

Each non-slip Munchkin bowl features deep sides for easy scooping, encouraging independent feeding.

Delightfully soft and comfortable, these timeless KiddyCare hats are ideal for your new baby and, reassuringly, are made from certified organic cotton. Available in several neutral colour sets.

The Digi Duckling floats on the surface of the water, giving you with an accurate digital water temperature reading to keep baby safe, whilst blending in with your child’s other bath-time toys.

When your little one arrives, you may be inundated with kind gifts of clothing or hand-me-downs in a range of sizes. These clever Cozy Hedgehog wardrobe dividers can help you to organise your child’s clothing by age/size and by clothing type so you can see what you have at a glance.

These Elli & Raff Hooded Towels are perfect for snuggling up after baby’s bath time. The soft and durable 100% cotton fabric is embroidered with a star pattern and is ideal for keeping little ones warm and dry.

Make bath time fun with the help of the Moby Waterfall Bath Rinser from Skip Hop. The new Rinser features interior fins that channel a wide steady flow of water to ensure quick, cry-free rinses during bathtime. A soft rubber lip fits snuggly against babies forehead, which prevents water from getting into sensitive eyes.

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